While flashcards have been a preschool staple for generations of Canadian families, Jodie developed a new way to use them along with an innovative way to inspire intrinsic learning. Learning through movement (kinesthetic learning) paired with inspiring multi-concept themes makes learning fun for kids (and teaching fun for parents!).

The concept is based on more than 10 years of experience working directly with children in various roles, including one of the Netherlands’ leading bilingual childcare facilities.

Lack of time – a familiar challenge to all working parents – was what drove Jodie to develop the method further for her two-year-old daughter who had fallen through the cracks during the chaos of entrepreneurship, running a household and caring for two children with severe allergies and asthma. Connecting with her daughter was challenging enough, let alone instilling educational concepts. Playing organised games and activities with a defiant toddler was draining both of their energy – it became work, and the connection fell away during these focused moments.